Consumer

We partner with leading consumer brands to identify executives who spark growth, inspire teams, and keep pace with an everchanging market.

Leaders who elevate consumer brands.

At Buffkin / Baker, we specialize in retained executive search for consumer brands, from digitally native disruptors to Fortune 500 leaders. Our partners bring deep industry expertise, connecting organizations with visionary C-suite talent capable of driving innovation, brand growth, and operational excellence. In a rapidly evolving marketplace, we help organizations find leaders who embrace change, inspire teams, and deliver lasting impact across operations, strategy, and consumer engagement.

Featured

Hensel Phelps Hires Peter Boyle as Chief People Officer

Building leadership teams that shape the future of consumer industries.

Our Consumer Practice is organized around three key verticals, each supported by partners with hands-on experience and deep market knowledge. This focus ensures precise, thoughtful searches that connect your organization with visionary leaders.

Consumer Products & Goods

We recruit executives for global and regional CPG companies, helping identify leaders who drive innovation, streamline operations, and scale brand impact.

RETAIL & LIFESTYLE BRANDS

From emerging lifestyle brands to omnichannel retailers, we place leaders who enhance customer experiences, grow market share, and strengthen brand loyalty.

DIGITAL & DIRECT-TO-CONSUMER

We connect digitally native and ecommerce-
focused organizations with executives who accelerate growth, embrace technology, and deliver operational excellence.

Expert perspectives. Real world impact.

Our thought leadership and news updates provide insights on executive search, leadership trends, and industry developments. We share knowledge that helps organizations make informed decisions and prepare for what’s next in leadership.

Invest in Success: Why Executive Search Firms Deliver Results

by Evan Wescott, Principal Executive recruitment is often misunderstood as simple “headhunting”. In reality, recruiters are responsible for actively engaging both passive and active candidates...

How is the CFO role evolving?

Chief Financial Officers (CFOs) now play roles that extend beyond managing, tracking, and reporting financial data. Modern CFOs can be found contributing to company strategy,...

America’s Car-Mart Appoints New Chief Financial Officer and Senior Vice President of Colonial Finance

America’s Car-Mart, one of the largest publicly held automotive retailers in the United States, has appointed Jonathan Collins as Chief Financial Officer and Marie Persichetti...

Our Clients

Connect with our Consumer team.

Every successful executive search begins with a conversation. Connect with our Consumer Practice partners to explore how we can help you find transformative leaders who drive growth, innovation, and operational excellence.
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