Marketing
Connecting organizations with marketing leaders who build value through vision.
Finding visionary leaders who build value.
In today’s rapidly evolving marketplace, leaders in marketing, sales, and communications play a crucial strategic role. They manage teams, shape organizational strategy, and drive revenue while adapting to emerging technologies and shifting consumer behavior.
Our expertise focuses on finding visionary leaders across various sectors, including consumer goods, technology, private equity, and healthcare. We specialize in helping organizations find visionary leaders for a diverse array of key roles, including Chief Marketing Officer, digital marketing strategists, ecommerce leaders, direct-to consumer innovators, Chief Sales Officer, Chief Revenue Officer, Chief Communications Officer, as well as public and media relations experts.
What we look for in marketing leaders.
We partner with you to identify talent that can drive brand strategy, influence organizational growth, and lead innovative, cross-functional teams.
STRATEGIC VISION
Aligns marketing, sales, and communications with business objectives.
ROSS-FUNCTIONAL LEADERSHIP
Builds cohesion between teams to execute integrated strategies.
INNOVATIVE THINKING
Leverages technology, data, and emerging trends to drive growth.
BRAND & CONSUMER EXPERTISE
Understands market dynamics and audience behavior.
Our Team
Partner
Ken Carrick
Ken is a veteran executive search consultant with more than 40 years of experience leading senior-level search engagements across higher education, healthcare, manufacturing, retail, nonprofit, government, and other sectors. Throughout his career, he has built long-standing client relationships and helped organizations identify transformative leaders.
A former student-athlete, Ken graduated summa cum laude from Catawba College with a bachelor’s degree in Accounting and Business Administration and earned his MBA from Wake Forest University.
Ken began his professional career in accounting with Duke Energy before moving into the insurance industry and ultimately transitioning to executive search. Prior to joining Buffkin / Baker, he served as President of a nationally recognized retained executive search firm with dual headquarters in New York and Charlotte.
In addition to his professional work, Ken has maintained a deep commitment to board leadership and community service. He currently serves as Vice President and Executive Committee member of the North Carolina Sports Hall of Fame and Museum Board of Directors. Previously, he completed a seven-year term on the Mecklenburg County ABC Board, where he chaired the Audit Committee and represented the board on the North Carolina Association of ABC Boards Legislative Committee.
Ken’s board experience also includes two terms on the Association of Executive Search and Leadership Consultants (AESC) Council of the Americas, as well as leadership and governance roles with the Catawba College Alumni Association, the Greenwood Genetic Center Foundation, the Greater Carolinas Chapter of the American Red Cross, and Covenant Day School.
Ken has been actively involved with organizations supporting individuals with special needs and youth athletic programs throughout the Charlotte region. He and his wife are the proud parents of three grown children.
Partner
Beth Ann Namey
Beth Ann Namey is a Partner at Buffkin / Baker and an executive search consultant specializing in leadership roles across People & Culture, Marketing, and Digital & Technology functions. She partners with venture-backed, private equity-backed, and public companies to identify and attract transformative leaders who accelerate growth, strengthen culture, and drive business performance.
Beth Ann has successfully led searches for Chief People Officers, Chief Human Resources Officers, Heads of Talent, and Total Rewards leaders, as well as Chief Marketing Officers, Heads of Growth, Performance Marketing, and Brand leaders. She also works extensively with organizations seeking digital and technology executives who can lead innovation, data-driven decision making, digital transformation, and experience initiatives.
Known for her relationship-driven approach and strong assessment capabilities, Beth Ann helps clients navigate complex leadership decisions while building executive teams that align with their business objectives and culture.
Her client portfolio includes organizations such as Workday, Waymo, Northwestern Mutual, L.E.K. Consulting, New Relic, Rakuten USA, NuBank, GRAIL, Datavant, Clover Health, Vuori, SeekOut, and Peak Design. Clients value her strategic perspective, market insight, and commitment to delivering exceptional outcomes.
Before entering executive search, Beth Ann was a professional ballet dancer and coach, an experience that shaped her disciplined, performance-oriented approach to leadership assessment and talent evaluation.
She earned her Bachelor of Arts degree, magna cum laude, from Saint Mary’s College of California. After spending more than two decades in the San Francisco Bay Area, Beth Ann is based in Nashville, Tennessee.
Partner
Jim May
Jim May is a Partner at the firm, with an impressive career in executive recruiting that spans over a decade. He has established himself as a trusted advisor and a go-to resource for top-tier organizations seeking exceptional leadership talent.
A passionate advocate for human resources (HR) and organizational success, Jim possesses expertise in HR, Finance, Go-To-Market (GTM) strategies, Operations, and other critical leadership roles. This diverse skill set allows him to provide a unique blend of talent acquisition and strategic consulting in every search he undertakes.
Earlier in his career, Jim held various talent acquisition positions, further enhancing his capabilities. He has successfully conducted searches for both U.S. and global companies across a wide range of industries, including notable names such as lululemon, Grail, Quantcast, Bluberi Gaming, Kyverna Therapeutics, Synaptics, Sirona Medical, Datavant, Clover Health, Academy of Art University, Schneider Electric, and Total Quality Logistics.
Jim earned a bachelor’s degree in advertising with a specialization in Communication Sales from Michigan State University and is a certified Professional Resume Writer. He currently resides in the Cleveland area with his wife, Kaitlyn, their son, Hudson, and their dog, Winnie. In his leisure time, Jim enjoys hiking in the Cuyahoga Valley National Park with his family or spending a day on the golf course.
Partner
David Alexander
David Alexander is Partner in the firm and the Consumer Practice Leader. With more than 30 years of executive recruitment and talent management experience, David is passionate about helping organizations find people who will thrive in their unique business and operating culture.
He has served as a senior human resources executive for such world-class firms as SAP, AT&T, Washington Mutual, Allied Signal, Gateway and Compaq. Most recently, David served as the Chief People Officer for Raising Cane’s, which grew from 10,000 to 20,000 global employees under his leadership.
After working in public and private companies across multiple industries, David understands the challenges that both high growth and high turn around environments pose for organizations. That experience drives his mission to find, strengthen and grow transformational leaders for clients, both as an executive search consultant and executive coach.
David is a graduate of Texas A&M University and has served as an officer in the United States Air Force. He and his wife Meri live in New Braunfels, Texas, enjoying their children and 2 grandchildren. When not supporting clients and spending time with his family, David enjoys hunting, fishing and serving his church as a worship musician.
Partner
Tom Wilson
Tom Wilson is a Partner and Practice Leader, where he collaborates closely with CEOs and Boards of prominent biotechnology, high-tech, and Fortune 500 companies to identify HR needs and conduct essential HR leadership searches. His notable clients include Alphabet, Intel, Northwestern Mutual, StockX, Qualtrics, Interactive Brokers, Mozilla, ServiceNow, Kraken, Ford, Samsung, Mars, Rakuten, and Health Equity, among others.
As an internationally recognized thought leader in human resources (HR) management and retained executive search, Tom contributes to various industry publications. He is celebrated for his strategic leadership, global expertise across diverse industries, ability to forge strong partnerships, comprehensive planning, and precise execution.
A Fulbright Scholar, Tom holds an M.A. from the University of Toronto and a B.A. from Penn State. He began his professional journey in retained executive search with Sullivan & Company, now part of Heidrick & Struggles. He has previously held senior executive positions in global talent acquisition and human resources at leading firms in the financial services sector. Tom is married to Barbara, a consultant in the pharmaceutical industry.
Partner
Jen Coleman
Jen Coleman serves as a Partner of the firm and the Nonprofit Practice Leader. She is actively involved in the firm’s Nonprofit, Healthcare, Private Equity, and Digital Transformation Practices. With over 15 years of experience, Jen has expertise in working with public and private companies, and private equity backed companies to attract executive leaders in a competitive market. She brings her consulting to work directly with clients to understand their needs and goals in filling critical gaps in leadership and delivering successful outcomes.
Prior to her career in executive search, Jen was employed in Treasury Management with Fifth Third Bank where she was responsible for client presentations, analysis, and training of treasury products. Before moving into Treasury Management, Jen spent three years in Institutional Sales for Fifth Third Securities and also managed corporate seminars and customer relations, organized trade shows, and developed new marketing materials for the subsidiary.
Jen graduated with honors from Wittenberg University and holds a Bachelor of Arts in Communication. She also holds an Advanced Certificate in Executive Search and Leadership Consulting from Cornell University, School of ILR. Originally from Ohio, Jen moved to Nashville in April of 2006. She is a 7-time marathoner and member of the Leukemia and Lymphoma Society’s Team in Training. She played collegiate volleyball and has continued her passion for the sport as a club volleyball coach. Jen resides in Nashville with her husband Brian and daughters.
Partner
Jackson Ross
Jackson Ross, PRC, serves as a Partner and Practice Leader for the firm where he is actively engaged in searches for our Healthcare, Private Equity, and Digital Transformation Practices. He is a passionate results-driven leader with over 20 years of experience building brand awareness across the healthcare and digital continuum. Innovative strategy and loyal customer servitude have generated a history of exceeding client expectations and market share growth through roles in sales management, business development, corporate accounts, and general management. Jackson’s broad experience in both mature and entrepreneurial environments provides him with a strong foundation to drive enterprise growth, quality, and culture for Buffkin / Baker.
Jackson has extensive expertise in establishing relationships that result in customer-focused outcomes and increasing organizational efficiency. In 2014, he launched and operated the IT business unit for Vaso Healthcare, a Healthcare IT firm focused on the Diagnostic Imaging modalities, cyber security, and Radiology workflow. As General Manager, Jackson was responsible for all aspects of business operation. Prior to his time with Vaso Healthcare, he spent 12 years in corporate accounts and management-related positions with Siemens Healthcare, including the business development of corporate relationships for the GPO and IDN community. Jackson has received multiple awards and industry recognition for his ability to architect client solutions that meet and exceed the business and the financial needs of his customers.
Most recently, Jackson served on the leadership team for United Imaging Healthcare and was responsible for launching the US operations of Shanghai-based United Imaging Healthcare. In his role of Vice President of Strategic and Corporate Accounts, Jackson was instrumental in supporting the staffing, finance, information security, and commercial development for United Imaging’s nationwide business.
Jackson holds a bachelor’s degree in business management and marketing from the University of Mississippi. As a native Nashvillian, Jackson enjoys time at home with his wife and two boys, and most any outdoor-related activity.
Senior Associate
Britt Adams
Britt Adams serves as a Senior Associate and joined the firm in 2017. She previously worked at Ethicon, a medical device sales company, where she executed clinical education and training regarding Ethicon’s key platforms including wound closure, endo-mechanical, energy, and biosurgery/hemostatic adjunct products. She leads Professional Development Training for new hire sales classes, members of the field sales organization, and divisional managers.
Britt was born in Georgia and raised in Knoxville, TN. She attended Middle Tennessee State University, graduating in 2015 with a bachelor’s degree in Marketing and a minor in Business Administration. She now lives in Nashville and in her free time enjoys hiking, yoga, swimming, and spending free time with family and friends.
Associate Partner
Ryan Baggett
Ryan Baggett, CDR, has been in engaged in executive search, recruitment, and business development for over 20 years and is based out of our Nashville office. Ryan is an Associate Partner within the firm, where he is a key member in Healthcare, Private Equity, Digital Transformation, Academic Medicine, Entertainment, and TMT practices. In addition, he is an AIRS Certified Diversity and Inclusion Recruiter (CDR), utilizing search techniques that enable him to locate diverse candidate pools using a variety of resources, including the internet.
He takes a highly professional and consultative approach with his clients and candidates, relating to clients and candidates as partners and maintaining communication with them long after he’s made a placement. He provides candid advice, market guidance, and consistent feedback throughout the recruiting and hiring process.
Ryan has conducted hundreds of searches in his career for the positions of CEO, COO, CFO, CIO, CTO, CMO, CAO, President, GM, and other senior-level roles nationally and internationally for a wide range of private, public, venture-backed, and private equity-backed companies.
Before joining Buffkin/Baker, Ryan was a national recruitment executive for Maxim Healthcare. Responsible for the full-cycle recruitment efforts, management of 100 healthcare professionals, payroll, compliance, and HR strategy. Before entering the recruitment and search industry, he worked in business development and management roles for Troon Golf. In addition, he planned and facilitated NCAA championships and PGA-sanctioned events.
Ryan earned his bachelor’s degree from the University of Mississippi, where he was a member of the Ole Miss football team.
Connect with our team.
Looking for your next opportunity to shape an organization’s future? Partner with Buffkin / Baker to find the people leaders who move your organization forward.
