Operations

Partner

Brad Veal

Brad Veal is a Partner at Buffkin / Baker, where he works closely with clients to guide them through the entire recruitment process. He serves either as the lead consultant or as part of a collaborative team, offering consultative support and tailored solutions.

With over 25 years of experience in the healthcare executive search industry, Brad brings a wealth of industry-specific knowledge. He played a pivotal role in the development and rapid growth of a top five healthcare leadership solutions firm, where he served as executive vice president of Executive Search. As part of the company’s executive leadership team, he contributed to operational assessments, growth initiatives, market analysis, and strategic planning.

Brad possesses extensive CEO search leadership experience, ranging from critical access hospitals to large health systems. He has also developed interim services and overseen interim engagements. His recent projects include placements for CIOs, CFOs, CEOs, COOs, CHROs, and executive directors.

With a deep understanding of both client and candidate needs, Brad has conducted hundreds of healthcare searches, from executive suites to vice-presidents and directors, as well as interim placement services. He has partnered with a diverse array of healthcare organizations, from critical-access facilities to tertiary care environments.

Based in Kansas City, Brad holds a Master of Business Administration from MidAmerica Nazarene University and a Bachelor of Science in Business Administration from the University of Nebraska-Lincoln.

Partner

Andy Grosso

Andy Grosso is a partner in the firm’s Private Equity practice, bringing more than two decades of experience partnering with venture capital and private equity-backed technology companies to build world-class go-to-market organizations.

Before joining Buffkin Baker, Andy founded Fortra Search, a boutique retained executive search firm focused exclusively on executive sales and revenue leadership. Prior to founding Fortra in 2013, he spent eight years as a Partner at Riviera Partners, where he led executive searches for venture capital and private equity-backed technology companies throughout the San Francisco Bay Area. At Fortra, Andy led executive searches for innovative technology companies including Postman, AppFolio, Granica, Workiva, Affirm, Groq, PayPal, Kipu Health, and ThreeFlow, helping clients build leadership teams capable of scaling revenue through periods of rapid growth. His work also earned the trust of venture capital and private equity-backed companies supported by firms including NEA, Technology Crossover Ventures (TCV), Highland Capital Partners, and Next Frontier Capital. Across his search career, Andy has partnered with founders, boards, and investors to recruit Chief Revenue Officers, Vice Presidents of Sales, Marketing, Customer Success, Solutions Engineering, and other commercial leaders for companies ranging from early-stage startups to publicly traded enterprises.

Before entering executive search, Andy built a distinguished career in enterprise software sales and sales leadership. At Parametric Technology Corporation (PTC), he ranked among the company’s top two percent of sales performers. At Kana Communications, he was the company’s top salesperson for three consecutive years before being promoted to Regional Director, where he led the company’s largest territory and generated more than $24 million in annual revenue.

Andy’s decade-plus experience carrying a quota, leading sales organizations, and selling complex enterprise software gives him an operator’s perspective on executive search. He understands firsthand the leadership characteristics that drive predictable revenue growth, making him a trusted advisor to CEOs, boards, founders, and investors seeking transformational commercial executives.

Partner

David Alexander

David Alexander is Partner in the firm and the Consumer Practice Leader. With more than 30 years of executive recruitment and talent management experience, David is passionate about helping organizations find people who will thrive in their unique business and operating culture.

He has served as a senior human resources executive for such world-class firms as SAP, AT&T, Washington Mutual, Allied Signal, Gateway and Compaq. Most recently, David served as the Chief People Officer for Raising Cane’s, which grew from 10,000 to 20,000 global employees under his leadership.

After working in public and private companies across multiple industries, David understands the challenges that both high growth and high turn around environments pose for organizations. That experience drives his mission to find, strengthen and grow transformational leaders for clients, both as an executive search consultant and executive coach.

David is a graduate of Texas A&M University and has served as an officer in the United States Air Force. He and his wife Meri live in New Braunfels, Texas, enjoying their children and 2 grandchildren. When not supporting clients and spending time with his family, David enjoys hunting, fishing and serving his church as a worship musician.

Partner

Jackson Ross

Jackson Ross, PRC, serves as a Partner and Practice Leader for the firm where he is actively engaged in searches for our Healthcare, Private Equity, and Digital Transformation Practices. He is a passionate results-driven leader with over 20 years of experience building brand awareness across the healthcare and digital continuum. Innovative strategy and loyal customer servitude have generated a history of exceeding client expectations and market share growth through roles in sales management, business development, corporate accounts, and general management. Jackson’s broad experience in both mature and entrepreneurial environments provides him with a strong foundation to drive enterprise growth, quality, and culture for Buffkin / Baker.

Jackson has extensive expertise in establishing relationships that result in customer-focused outcomes and increasing organizational efficiency. In 2014, he launched and operated the IT business unit for Vaso Healthcare, a Healthcare IT firm focused on the Diagnostic Imaging modalities, cyber security, and Radiology workflow. As General Manager, Jackson was responsible for all aspects of business operation. Prior to his time with Vaso Healthcare, he spent 12 years in corporate accounts and management-related positions with Siemens Healthcare, including the business development of corporate relationships for the GPO and IDN community. Jackson has received multiple awards and industry recognition for his ability to architect client solutions that meet and exceed the business and the financial needs of his customers.

Most recently, Jackson served on the leadership team for United Imaging Healthcare and was responsible for launching the US operations of Shanghai-based United Imaging Healthcare. In his role of Vice President of Strategic and Corporate Accounts, Jackson was instrumental in supporting the staffing, finance, information security, and commercial development for United Imaging’s nationwide business.

Jackson holds a bachelor’s degree in business management and marketing from the University of Mississippi. As a native Nashvillian, Jackson enjoys time at home with his wife and two boys, and most any outdoor-related activity.

Partner

Jen Coleman

Jen Coleman serves as a Partner of the firm and the Nonprofit Practice Leader. She is actively involved in the firm’s Nonprofit, Healthcare, Private Equity, and Digital Transformation Practices. With over 15 years of experience, Jen has expertise in working with public and private companies, and private equity backed companies to attract executive leaders in a competitive market. She brings her consulting to work directly with clients to understand their needs and goals in filling critical gaps in leadership and delivering successful outcomes.

Prior to her career in executive search, Jen was employed in Treasury Management with Fifth Third Bank where she was responsible for client presentations, analysis, and training of treasury products. Before moving into Treasury Management, Jen spent three years in Institutional Sales for Fifth Third Securities and also managed corporate seminars and customer relations, organized trade shows, and developed new marketing materials for the subsidiary.

Jen graduated with honors from Wittenberg University and holds a Bachelor of Arts in Communication. She also holds an Advanced Certificate in Executive Search and Leadership Consulting from Cornell University, School of ILR. Originally from Ohio, Jen moved to Nashville in April of 2006. She is a 7-time marathoner and member of the Leukemia and Lymphoma Society’s Team in Training. She played collegiate volleyball and has continued her passion for the sport as a club volleyball coach. Jen resides in Nashville with her husband Brian and daughters.

Principal

Ian Turnbell

Ian Turnbell serves as a Principal in the firm, specializing in executive searches in the Consumer Practice and focuses on finding outstanding candidates for director level to c-suite level positions.

Ian enjoys working with a team to discover top-tier candidates, while assisting those candidates in discerning and pursuing new opportunities. He has experience recruiting within a variety of industries and functions, including accounting, construction, consumer packaged goods, financial services, higher education, healthcare, industrial/manufacturing, nonprofit, private equity, retail and restaurant/food & beverage.

A servant leader, Ian strives to help others achieve their professional goals. Colleagues and clients alike recognize Ian’s enthusiasm and willingness to help.

Originally from Bowling Green, Ohio, Ian moved to Nashville in 2006. He holds a Bachelor of Science degree from Miami University and earned a MBA from Belmont University. He and his wife live in Nashville with their daughter and two sons. In his free time, Ian and his family enjoy hiking, music, and travel.