Consumer

We partner with leading consumer brands to identify executives who spark growth, inspire teams, and keep pace with an everchanging market.

Leaders who elevate consumer brands.

At Buffkin / Baker, we specialize in retained executive search for consumer brands, from digitally native disruptors to Fortune 500 leaders. Our partners bring deep industry expertise, connecting organizations with visionary C-suite talent capable of driving innovation, brand growth, and operational excellence. In a rapidly evolving marketplace, we help organizations find leaders who embrace change, inspire teams, and deliver lasting impact across operations, strategy, and consumer engagement.

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Buffkin / Baker Names Kevin Duffy Partner

Building leadership teams that shape the future of consumer industries.

Our Consumer Practice is organized around three key verticals, each supported by partners with hands-on experience and deep market knowledge. This focus ensures precise, thoughtful searches that connect your organization with visionary leaders.

Consumer Products & Goods

We recruit executives for global and regional CPG companies, helping identify leaders who drive innovation, streamline operations, and scale brand impact.

RETAIL & LIFESTYLE BRANDS

From emerging lifestyle brands to omnichannel retailers, we place leaders who enhance customer experiences, grow market share, and strengthen brand loyalty.

DIGITAL & DIRECT-TO-CONSUMER

We connect digitally native and ecommerce-
focused organizations with executives who accelerate growth, embrace technology, and deliver operational excellence.

Expert perspectives. Real world impact.

Our thought leadership and news updates provide insights on executive search, leadership trends, and industry developments. We share knowledge that helps organizations make informed decisions and prepare for what’s next in leadership.

Health by Design has appointed Tanvir Mangat as Senior Vice President of Growth.

Health by Design, an advanced primary care organization built on the belief that patients thrive when physicians are empowered to care for the whole person—mind,...

Where technology meets the human touch – Lessons from CPO Humera Kassem

Red Robin’s Chief People Officer on AI adoption, culture change, and why authenticity is the one thing technology can’t replace. Humera Kassem has spent over...

Echo Power Appoints Eric Cooley as Chief Financial Officer

Echo Power has appointed Eric Cooley as Chief Financial Officer. Echo Power is an independent engineering and project management firm specializing in the design, construction,...

Our Clients

Connect with our Consumer team.

Every successful executive search begins with a conversation. Connect with our Consumer Practice partners to explore how we can help you find transformative leaders who drive growth, innovation, and operational excellence.
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