Go-to-Market
Connecting organizations with marketing leaders who build value through vision.
Finding visionary leaders who build value.
In today’s rapidly evolving marketplace, leaders in marketing, sales, and communications play a crucial strategic role. They manage teams, shape organizational strategy, and drive revenue while adapting to emerging technologies and shifting consumer behavior.
Our expertise focuses on finding visionary leaders across various sectors, including consumer goods, technology, private equity, and healthcare. We specialize in helping organizations find visionary leaders for a diverse array of key roles, including Chief Marketing Officer, digital marketing strategists, ecommerce leaders, direct-to consumer innovators, Chief Sales Officer, Chief Revenue Officer, Chief Communications Officer, as well as public and media relations experts.
What we look for in marketing leaders.
We partner with you to identify talent that can drive brand strategy, influence organizational growth, and lead innovative, cross-functional teams.
STRATEGIC VISION
Aligns marketing, sales, and communications with business objectives.
ROSS-FUNCTIONAL LEADERSHIP
Builds cohesion between teams to execute integrated strategies.
INNOVATIVE THINKING
Leverages technology, data, and emerging trends to drive growth.
BRAND & CONSUMER EXPERTISE
Understands market dynamics and audience behavior.
Our Team
Managing Partner
Martin Baker
Martin has been in the executive search profession for 25 years and is based in our Winston-Salem, NC office. Martin is a Managing Partner of Buffkin / Baker and is the Head of the Higher Education Practice.
He previously worked in the Atlanta office of Korn Ferry, where he developed search strategy and executed searches for numerous senior level appointments. He began his career working in London, England as a Research Associate with Saxton Bampfylde, an executive search and management assessment firm.
Martin has conducted searches for the positions of Chancellor/President, Provost, CFO, CIO, Vice President, Dean, Director, and Professor, having worked on over 375 searches throughout his career. Martin has recently represented a number of AAU institutions, land-grant universities, faith-based institutions, liberal arts colleges, and regional universities, where he has led searches spanning most functions and academic disciplines.
Martin currently serves on the Parents’ Council at Wake Forest University and on the Board of Directors of Old Town Club. He previously served on the Board of Directors of SciWorks (The Science Center and Environmental Park of Forsyth County in Winston-Salem), both the Alumni Council and the regional selection committee for the Presidential Scholarship at Wake Forest, and the Development Committee for the Children’s Museum of Winston-Salem. He recently served on the Athletics Advisory Council at Wake Forest.
Martin earned his bachelor’s degree from Wake Forest University.
Partner & Practice Leader
Tom Wilson
Tom Wilson is a Partner and Practice Leader, where he collaborates closely with CEOs and Boards of prominent biotechnology, high-tech, and Fortune 500 companies to identify HR needs and conduct essential HR leadership searches. His notable clients include Alphabet, Intel, Northwestern Mutual, StockX, Qualtrics, Interactive Brokers, Mozilla, ServiceNow, Kraken, Ford, Samsung, Mars, Rakuten, and Health Equity, among others.
As an internationally recognized thought leader in human resources (HR) management and retained executive search, Tom contributes to various industry publications. He is celebrated for his strategic leadership, global expertise across diverse industries, ability to forge strong partnerships, comprehensive planning, and precise execution.
A Fulbright Scholar, Tom holds an M.A. from the University of Toronto and a B.A. from Penn State. He began his professional journey in retained executive search with Sullivan & Company, now part of Heidrick & Struggles. He has previously held senior executive positions in global talent acquisition and human resources at leading firms in the financial services sector. Tom is married to Barbara, a consultant in the pharmaceutical industry.
Partner & Practice Leader
Jen Coleman
Jen Coleman serves as a Partner of the firm and the Nonprofit Practice Leader. She is actively involved in the firm’s Nonprofit, Healthcare, Private Equity, and Digital Transformation Practices. With over 15 years of experience, Jen has expertise in working with public and private companies, and private equity backed companies to attract executive leaders in a competitive market. She brings her consulting to work directly with clients to understand their needs and goals in filling critical gaps in leadership and delivering successful outcomes.
Prior to her career in executive search, Jen was employed in Treasury Management with Fifth Third Bank where she was responsible for client presentations, analysis, and training of treasury products. Before moving into Treasury Management, Jen spent three years in Institutional Sales for Fifth Third Securities and also managed corporate seminars and customer relations, organized trade shows, and developed new marketing materials for the subsidiary.
Jen graduated with honors from Wittenberg University and holds a Bachelor of Arts in Communication. She also holds an Advanced Certificate in Executive Search and Leadership Consulting from Cornell University, School of ILR. Originally from Ohio, Jen moved to Nashville in April of 2006. She is a 7-time marathoner and member of the Leukemia and Lymphoma Society’s Team in Training. She played collegiate volleyball and has continued her passion for the sport as a club volleyball coach. Jen resides in Nashville with her husband Brian and daughters.
Partner
Ken Carrick
Ken has managed numerous search engagements throughout his almost 40 years as a search consultant while cultivating a diverse roster of clients in the education, retail, nonprofit, manufacturing, healthcare, and government sectors. Ken was a student-athlete and graduated summa cum laude with a BA degree in accounting and business administration from Catawba College and earned an MBA from Wake Forest University.
Ken began his career as an accountant with Duke Energy and later worked for a national insurance company before entering the executive search profession. Prior to joining Buffkin / Baker, he served as president of a national retained search firm with dual headquarters in New York and Charlotte.
Ken currently serves on the Board of Directors of the North Carolina Sports Hall of Fame and Museum where he holds the position of Treasurer and is a member of the Executive Committee. He recently completed a seven-year term as a director on the Mecklenburg County ABC Board where he chaired the Audit Committee and served as a member of the North Carolina Association of ABC Boards’ legislative committee. He previously served two terms as a member of the Association of Executive Search Consultants (AESC)’s Council of the Americas board. Ken has been the President of the Catawba College Alumni Board, and on the boards of the Greenwood Genetic Center Foundation, Greater Carolina’s Chapter of the American Red Cross, and Covenant Day School.
He has also been involved with numerous volunteer service groups, including in the special needs community, and youth sports associations in the Charlotte area. He and his wife have three grown children.
Partner
Beth Ann Namey
Beth Ann Namey is a Partner and a highly skilled executive search consultant specializing in HR and People functions. She has a proven track record of success in collaborating with innovative startups and established enterprises across diverse sectors. Her keen ability to understand the unique needs of organizations, identify top-tier talent, and deliver exceptional results makes her an invaluable partner for clients aiming to build high-performing teams. Beth Ann has successfully conducted numerous HR leadership searches for both U.S. and global companies, focusing on roles such as Chief Human Resource Officers, Chief People Officers, and Heads of People. She has also been instrumental in developing verticals in Talent, Total Rewards, and HR Business Partner functions, demonstrating her expertise in these critical areas.
Her impressive client roster includes notable companies like Workday, NuBank, Northwestern Mutual, Waymo, New Relic, X the moonshot factory, Western Digital, Rakuten USA, Profisee, Datavant, SeekOut, GRAIL, Clover Health, Peak Design, and Vuori. These organizations have relied on Beth Ann to deliver results, and her deep insights, assessment skills, and commitment to client satisfaction have established her as an indispensable asset in their talent acquisition strategies. Moreover, her unique combination of discipline and grace, cultivated during her early career as a professional ballet dancer and coach, distinguishes her in the executive search industry. This background has equipped Beth Ann with a sharp eye for detail and a profound understanding of the importance of adaptability and performance under pressure.
Beth Ann graduated magna cum laude with a Bachelor of Arts degree from Saint Mary’s College of California and is currently based in Nashville, TN.
Partner
Jim May
Jim May is a Partner at the firm, with an impressive career in executive recruiting that spans over a decade. He has established himself as a trusted advisor and a go-to resource for top-tier organizations seeking exceptional leadership talent.
A passionate advocate for human resources (HR) and organizational success, Jim possesses expertise in HR, Finance, Go-To-Market (GTM) strategies, Operations, and other critical leadership roles. This diverse skill set allows him to provide a unique blend of talent acquisition and strategic consulting in every search he undertakes.
Earlier in his career, Jim held various talent acquisition positions, further enhancing his capabilities. He has successfully conducted searches for both U.S. and global companies across a wide range of industries, including notable names such as lululemon, Grail, Quantcast, Bluberi Gaming, Kyverna Therapeutics, Synaptics, Sirona Medical, Datavant, Clover Health, Academy of Art University, Schneider Electric, and Total Quality Logistics.
Jim earned a bachelor’s degree in advertising with a specialization in Communication Sales from Michigan State University and is a certified Professional Resume Writer. He currently resides in the Cleveland area with his wife, Kaitlyn, their son, Hudson, and their dog, Winnie. In his leisure time, Jim enjoys hiking in the Cuyahoga Valley National Park with his family or spending a day on the golf course.
Associate Partner
Ryan Baggett
Ryan Baggett, CDR, has been in engaged in executive search, recruitment, and business development for over 20 years and is based out of our Nashville office. Ryan is an Associate Partner within the firm, where he is a key member in Healthcare, Private Equity, Digital Transformation, Academic Medicine, Entertainment, and TMT practices. In addition, he is an AIRS Certified Diversity and Inclusion Recruiter (CDR), utilizing search techniques that enable him to locate diverse candidate pools using a variety of resources, including the internet.
He takes a highly professional and consultative approach with his clients and candidates, relating to clients and candidates as partners and maintaining communication with them long after he’s made a placement. He provides candid advice, market guidance, and consistent feedback throughout the recruiting and hiring process.
Ryan has conducted hundreds of searches in his career for the positions of CEO, COO, CFO, CIO, CTO, CMO, CAO, President, GM, and other senior-level roles nationally and internationally for a wide range of private, public, venture-backed, and private equity-backed companies.
Before joining Buffkin/Baker, Ryan was a national recruitment executive for Maxim Healthcare. Responsible for the full-cycle recruitment efforts, management of 100 healthcare professionals, payroll, compliance, and HR strategy. Before entering the recruitment and search industry, he worked in business development and management roles for Troon Golf. In addition, he planned and facilitated NCAA championships and PGA-sanctioned events.
Ryan earned his bachelor’s degree from the University of Mississippi, where he was a member of the Ole Miss football team.
Senior Associate
Britt Adams
Britt Adams serves as a Senior Associate and joined the firm in 2017. She previously worked at Ethicon, a medical device sales company, where she executed clinical education and training regarding Ethicon’s key platforms including wound closure, endo-mechanical, energy, and biosurgery/hemostatic adjunct products. She leads Professional Development Training for new hire sales classes, members of the field sales organization, and divisional managers.
Britt was born in Georgia and raised in Knoxville, TN. She attended Middle Tennessee State University, graduating in 2015 with a bachelor’s degree in Marketing and a minor in Business Administration. She now lives in Nashville and in her free time enjoys hiking, yoga, swimming, and spending free time with family and friends.
Connect with our team.
Looking for your next opportunity to shape an organization’s future? Partner with Buffkin / Baker to find the people leaders who move your organization forward.
