Walter Chistoni Named as Senior Vice President, Sales, for Alliant

Alliant, the leading data-driven audience company, has hired Walter Chistoni as Senior Vice President, Sales, overseeing two key groups, New Business and Client Engagement. This announcement follows a comprehensive search led by Raj Das and Jeannine Centanni of the Buffkin / Baker Digital Transformation Practice. 

Chistoni previously served as the Vice President, Enterprise Solutions at Data Axle, delivering bespoke solutions to brands leveraging first- and third-party data across channels. In his new role, he will be responsible for Alliant’s sales efforts to drive new business and expand Membership in Alliant’s data cooperative, the DataHub. Additionally, he will partner with multiple teams to identify cross-channel selling opportunities, ensuring that Alliant is maximizing its quality data and expertise in online, offline and TV channels.

Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and Alliant continually validates people, processes, and data through meaningful certifications.