APR Appoints Patrick Lafferty as President

APR (Advertising Production Resources), the global leader in content optimization and strategic production consultancy, has appointed Patrick Lafferty as President.

Founder Jillian Gibbs credited Buffkin/Baker with guiding a thoughtful and effective search, saying, “The process was both professional and personal. Every nuance was addressed, and the behind-the-scenes conversations were instrumental in driving a successful outcome.”

Founded in 2000, APR (Advertising Production Resources) is a global marketing production advisory helping brands optimize marketing investments across the content supply chain, unlock greater value from agency and production budgets, and maintain creative excellence through governance, transparency, and data-driven insight. APR’s work spans craft-led production, experiential, creators and influencers, and high-velocity content engines—ensuring marketing production is strategic, scalable, and built for impact.

Read more about this placement in the press release here.

This search was led by Partners Jen Coleman and Craig Buffkin.