Lighthouse Behavioral Health Solutions Hires Rachel Donovan as Vice President of Marketing & Client Access

Lighthouse Behavioral Health Solutions, an organization dedicated to supporting substance use recovery and mental well-being, has appointed Rachel Donovan as Vice President of Marketing & Client Access. Lighthouse partnered with Buffkin / Baker on the executive search.

In her role as VP of Marketing & Client Access, Rachel will be responsible for building the market awareness and client acquisition engine to magnify the impact and reach of Lighthouse services. She will lead a team of cross-functional departments including Business Development, Marketing, and Admissions Operations, and be accountable for designing and implementing strategies that expand client access points and opportunities for potential clients in need of Lighthouse clinical programming. Rachel will report to the company’s CEO, Mike Saul.

Rachel joins Lighthouse from Treehouse Eyes, where she served as VP of Marketing. Previous roles include VP of Digital Health Marketing and Consumer Experience for Recovery Centers of America, Managing Director Enterprise Marketing Strategy & Analytics for Nemours, and seven years at Penn Medicine – University of Pennsylvania Health System as Senior Director of Referral Development and Provider Engagement. Rachel holds a Bachelor of Arts in Communication from The Ohio State University and an MBA in Business Administration and Management from Capital University.

At Lighthouse, substance use disorder treatment is more than just recovery – it is individuals living and thriving again. Their compassionate team of caregivers provides substance use disorder (SUD) and mental health treatment services that are evidence-based and effective. Most importantly, they remove the barriers standing between their clients and access to care in their community: helping them restore their dignity, wellness, and joy for life.