Renew Wellness Brands Hires Brian Koons as Senior Vice President of Marketing

Renew Wellness Brands, a multi-channel, vertically integrated and worldwide provider of natural health and wellness products, has appointed Brian Koons as Senior Vice President of Marketing. Renew Wellness Brands partnered with Buffkin / Baker on the executive search.

In his new role as SVP of Marketing, Brian will be responsible for leading all sales and marketing efforts across the organization, with a focus on driving high-quality website traffic, optimizing digital channels, and accelerating customer growth. He will oversee brand management for all six operating subsidiaries, while also expanding recurring revenue, improving customer retention, and developing new marketing channels including B2B wholesale and paid social. Brian will report to the company’s President & CEO, James Clarke.

Brian most recently served as Chief Marketing Officer at BREEO. There, he was responsible for driving ecommerce revenue and strategic brand growth. Prior to BREEO, Brian worked at Gathr Outdoors performing as VP Enterprise Marketing, helping grow their portfolio of outdoor lifestyle and consumer durable brands. Brian’s earlier positions include VP Ecommerce and Marketing at Klymit, Director of Marketing at Mueller Sports Medicine, and Senior Brand Manager at Spectrum Brands. Brian holds an MBA from Thunderbird School of Global Management and a Bachelor of Arts in German from Arizona State University.

Renew Wellness Brands is a health and wellness company offering both B2C and B2B solutions designed to support healthier, happier lives. On the consumer side, the company operates e-commerce stores featuring a curated selection of practitioner-approved vitamins, supplements, functional foods, personal care, and pet care products for all ages. On the B2B side, Renew Wellness Brands develops proprietary, high-quality brands across the vitamins, CPG, and personal care categories, including NSF Certified for Sport supplements and other lifestyle-focused wellness products.