IWCO Direct appoints James Capstick as Chief Sales Officer

James Capstick has joined IWCO Direct, a leading provider of data-driven performance marketing results, as Chief Sales Officer. Buffkin/Baker was proud to partner with the organization on this comprehensive search led by Ryan Baggett, CDR and Raj Das. 

An accomplished senior leader and sales executive, Capstick will lead the sales team in optimizing sales enablement tools and platforms to further improve data integrity and customer insights. Additionally, he will partner with the leadership team to accelerate sales, optimize customer experiences, and stimulate the growth of the business.

During his 30-year career, Capstick has held various leadership roles focusing on implementing successful sales processes and enhanced sales pipelines. His experience includes 20 years at Quad Graphics, where he served as Vice President of Sales and Business Development. He also served as Vice President of Sales at Innovairre Communications, where he led the Genuine Pen business, a #technology that applies handwritten fonts to print communications.

As a leading provider of data-driven performance marketing results, IWCO Direct’s Power your Marketing™ approach drives response across all marketing channels to create new and more loyal customers. The company’s full range of services includes strategy, creative, and execution for omnichannel marketing campaigns, along with one of the industry’s most sophisticated postal logistics strategies for direct mail.  

IFB Solutions is a nonprofit corporation founded in 1936 as Winston-Salem Industries for the Blind, and it provides employment, training and services for people who are blind or visually impaired. As the largest employer of people who are blind in the United States, IFB operates manufacturing facilities in Winston-Salem, N.C., Asheville, N.C., and Little Rock, Ark., in addition to operating nearly 20 office supply stores across the country and producing mattresses.

Learn more about IWCO Direct at www.iwco.com.